Quinn Cement

2017

Quinn. Cement was expanding their product offering from one to six in order to have a more competitive influence on the market with their cement. This included creating a completely new identity and messaging system for the products and their markets. The packaging was simplified and energised using simple colours of identification with the value proposition of each product refined to clear uncomplicated uses. 

The messaging for the marketing and audience was bold, clear and concise to instantly convey the USP to the consumer the advantages of that would be to the user.